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What the watching actually looks like
It is rarely a person reading your messages. In 2012 a New York Times reporter documented Target working out that a teenager was pregnant from her shopping, and mailing her baby coupons before she had told her father. That is the shape of it: nothing was hacked, nothing was leaked, and the conclusion was drawn from perfectly ordinary purchases. Twelve years later the same trick runs on your location, your browsing and your car, at a scale no analyst reviews and no human ever sees. Each piece is boring on its own. Together they are a file on you that you never asked for and cannot read.
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